ClickCease

Back to the Future: How CMOs can Leverage the QR Code Resurgence to Boost Revenue

Prove CMO on why the QR should be every CMOs secret weapon.

April 29, 2022
Brad Rosenfeld
Learn More about the author: Back to the Future: How CMOs can Leverage the QR Code Resurgence to Boost Revenue
Chief Marketing Officer at Prove
Share:

Inspired by the 90s nostalgia in this year’s Super Bowl, I penned an article in Fast Company about the surprising comeback of the ultimate throwback technology—the QR Code—and why it should be considered every CMOs secret weapon. Read the full story here.

To learn about Prove’s identity solutions and how to accelerate revenue while mitigating fraud, schedule a demo today.

The modern
way of proving identity

Trusted by 2500+ leading companies to reduce fraud and improve consumer

Brad Rosenfeld
Chief Marketing Officer at Prove

Keep reading

See all blogs
Read the article: The Silent Drain: How SMS Pumping Is Bleeding Digital Marketplaces Dry
Blog
The Silent Drain: How SMS Pumping Is Bleeding Digital Marketplaces Dry

SMS pumping fraud is silently increasing verification costs for digital marketplaces by exploiting OTP workflows. Explore how these attacks operate, why traditional SMS authentication is failing, and how proactive phone intelligence can prevent fraud before an SMS is sent.

Blog
Read the article: Prove and Baselayer Partner to Bring Real-Time Business Verification to ProveX
Blog
Prove and Baselayer Partner to Bring Real-Time Business Verification to ProveX

Prove and Baselayer simplify business verification by combining trusted identity, real-time KYB intelligence, and seamless onboarding into a single workflow without requiring additional verification steps.

Blog
Read the article: Account Takeovers: The Silent Revenue Killer in Digital Marketplaces
Blog
Account Takeovers: The Silent Revenue Killer in Digital Marketplaces

What is account takeover fraud, and why are marketplaces increasingly vulnerable? Discover the financial impact of ATO attacks on gig platforms, including chargebacks, refund abuse, customer attrition, and the identity-driven strategies leading companies use to prevent fraud.

Blog