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How Organizations and Consumers Can Spot and Eliminate Romance Scams

Mary Ann Miller
February 13, 2025

The search for love is a deeply human experience, but it's also become fertile ground for scammers. Romance scams are a particularly cruel form of online fraud, where con artists masquerade as potential partners, preying on people's emotions to steal their money. Think of it as a high-stakes game of deception, where the stakes are not just financial, but also emotional.

So, how do these scams work, and how can you protect yourself?

What are Romance Scams?

It often starts with a seemingly genuine connection on a dating site or app. The scammer quickly suggests moving the conversation to a more private platform like email, phone calls, or messaging apps. They shower you with attention and affection, professing their love and building a sense of trust. A common tactic is claiming to live far away, often due to work or military service. Then, the requests for money begin, disguised as urgent needs – a plane ticket to finally meet, a medical emergency, or some other fabricated crisis.

Romance scammers create fake profiles on dating sites and apps, or may even contact you through social media platforms like Instagram or Facebook. They invest significant time in cultivating a relationship, engaging in frequent communication and building an emotional connection. Once they've gained your trust, they fabricate a compelling story to justify their request for money.

The numbers are staggering. According to the Federal Trade Commission (FTC), in 2023, over 64,000 people reported romance scams, with losses totaling $1.1 billion. The median loss per person in 2023 was $2,000. These scammers are adept at researching their targets, using personal information to create a convincing persona and manipulate their victims.

Romance scammers are masters of manipulation, tailoring their tactics to each individual. A common thread is their refusal to meet in person, offering a variety of excuses: they're working abroad, on an oil rig, serving in the military, or involved with an international organization. These fabricated personas often weave elaborate and exotic tales designed to lure you in.

Once they've gained your trust, the requests for money begin. These can range from medical expenses for themselves or a family member to funds for a plane ticket to finally meet, visa costs, or help with fabricated legal troubles. Some scammers even try to entice you into cryptocurrency investments, promising quick returns. They often assure you that the money will be repaid, sometimes with interest, to ease any hesitation.

Here's a breakdown of their common tactics:

  • No Physical Contact: They avoid meeting in person at all costs, offering a litany of believable-sounding excuses.
  • The Money Request: Once trust is established, they'll ask for money, often for seemingly urgent or sympathetic reasons.
  • Payment Manipulation: They'll guide you toward specific payment methods that are difficult to trace and reverse, such as wire transfers (Western Union, MoneyGram), gift cards (Amazon, Google Play, etc.), money transfer apps, or cryptocurrency. These methods prioritize speed and anonymity, making it nearly impossible to recover your funds.

More Scammers are Going Catfishing

Catfishing is a frequent method used in online romance scams. A "catfish" creates a fake online persona, often using stolen photos and fabricated details, to deceive their victims. Their goal is usually financial gain, preying on emotions to manipulate people into sending money. While some catfish may simply enjoy the act of deception, the consequences for victims can be devastating.

Catfishing thrives on several factors:

  • Online Anonymity: The internet allows scammers to hide behind fake profiles with little fear of immediate consequences.
  • Global Reach: The interconnected nature of the internet provides scammers with a vast pool of potential victims worldwide.
  • Sophisticated Tactics: Scammers are constantly evolving their methods, using increasingly sophisticated techniques to create believable fake profiles and manipulate emotions.
  • The Rise of Online Dating: The popularity of online dating platforms provides a fertile ground for catfish to find and exploit vulnerable individuals.
  • Emotional Manipulation: Catfish are experts at building emotional connections and exploiting vulnerabilities to gain trust and extract money.

While it might seem like these scams should be easy to spot, the combination of online anonymity, global connectivity, and emotional manipulation makes them surprisingly effective.

How Businesses Can Support Their Customers

Romance scams exploit human emotions, making them difficult to prevent entirely. However, businesses can play a crucial role in protecting their customers. Robust identity verification is essential to combat catfishing and other romance scams.

Relying solely on risk-based authentication is insufficient. Businesses need to go further, implementing measures like cryptographic authentication to verify the legitimacy of transactions. This involves a multi-pronged approach:

  • Possession: Verifying that the user has control of their mobile phone at the time of a transaction.
  • Reputation: Assessing the risk associated with a phone number, looking for suspicious activity or changes.
  • Ownership: Confirming the link between the phone number and the individual.

By implementing these measures, businesses can create a more secure environment and make it harder for scammers to operate. Digital identity authentication, which verifies the true identity of individuals online, is crucial, especially for dating apps and social media platforms where fake profiles are rampant. Preventing scammers from entering the platform in the first place is the most effective way to protect users.

Red Flags: Are You Caught in a Romance Scam?

Romance scammers are skilled manipulators, but there are often telltale signs that something isn't right. Trust your gut – if something feels off, it probably is. Here are some common red flags to watch out for:

  • Love Bombing: A whirlwind of intense affection and declarations of love very early in the relationship. They may shower you with compliments, gifts, and promises for the future, creating a false sense of intimacy and commitment.
  • Inconsistent Stories: Their stories might not add up, with details changing or contradicting themselves. They may also be evasive about personal details or their past.
  • Constant Cancellations: They repeatedly cancel plans to meet in person, always with a seemingly plausible excuse. They avoid face-to-face interactions, preferring to communicate through text or calls.
  • Financial Requests: This is a huge red flag. They'll start asking for money, often for "emergencies" like medical bills, travel expenses, or legal troubles. Their stories are often heart-wrenching and designed to evoke sympathy. They may also try to impress you with displays of wealth (FOMO), hinting at investment opportunities (like crypto) to lure you in.
  • Isolation: They may try to isolate you from friends and family, making you feel like they're the only one you can trust. This gives them more control over the situation.
  • Avoidance of Video Calls: While they might send pictures, they consistently avoid video calls, claiming technical difficulties or other excuses. This is a major sign they're not who they claim to be.
  • Pressure to Act Quickly: They pressure you to make decisions quickly, especially regarding financial matters, giving you no time to think or consult with others.

What to Do If You Suspect a Scam

If you recognize any of these warning signs, it's crucial to take action immediately. Here are some steps you can take:

  • Stop All Communication: Cut off all contact with the suspected scammer. Don't respond to their messages or calls.
  • Don't Send Money: Never send money to someone you've met online, especially if you haven't met them in person. No matter how compelling their story seems, resist the urge to help.
  • Talk to Someone You Trust: Confide in a friend, family member, or therapist about what's happening. They can provide support and perspective.
  • Report the Scam: Report the scam to the platform where you met the scammer and to the Federal Trade Commission (FTC) at ReportFraud.ftc.gov. This helps authorities track scams and potentially prevent others from falling victim.
  • Document Everything: Keep records of all communication with the scammer, including messages, emails, and any other relevant information. This can be helpful if you decide to pursue legal action.
  • Seek Professional Help: If you've been a victim of a romance scam, you may experience emotional distress. Consider seeking professional help from a therapist or counselor to cope with the experience.

Taking a Proactive Approach

Beyond individual actions, there are steps that platforms and organizations can take to combat romance scams:

  • Trust Frameworks and Identity Innovation: Implementing robust identity verification systems is crucial. Platforms should prioritize user safety by verifying identities and making it harder for scammers to create fake profiles.
  • "Break the Spell" Teams: Training specialized teams to gently guide potential victims through delicate conversations can be invaluable. These teams can help individuals recognize the signs of a scam and empower them to take action.
  • AI-Powered Fraud Detection: Analyze money transfer events and ask "smart" questions can help identify potentially fraudulent transactions. The right technology can flag suspicious activity and provide an extra layer of protection.

By combining individual awareness with proactive measures from platforms and organizations, we can create a safer online environment and protect people from the devastating effects of romance scams.

Love is in the Air

This Valentine's Day, let's celebrate love, not fraud. Combating romance scams requires a proactive approach, starting with seamlessly integrating robust identity authentication into the online dating experience. Users need to feel confident that the platform they're using is secure and trustworthy. This confidence comes from rigorous verification methods that protect their information and ensure the authenticity of other users.

Strong identity authentication isn't just about security; it's about fostering trust. When users know that a platform is taking steps to verify identities, they're more likely to engage authentically and build genuine connections. Prove empowers organizations to strengthen identity verification without compromising the user experience. By prioritizing security and ease of use, our platform creates a safer and more enjoyable online dating environment, where real connections can flourish.

We’d love to tell you more.

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