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Prove CMO Brad Rosenfeld on Fast Company | The ultimate MarTech arsenal: 8 powerful tools for 2023

Are you ready for the emerging marketing challenges of Q2? To stay ahead of the curve, you need the right tools in your arsenal. In his latest article for Fast Company, Prove CMO Brad Rosenfeld identifies the eight powerful marketing technology tools that he and his team can’t live without. Check out the article and start expanding your MarTech arsenal today!

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Read the article: Beyond the OTP: Why SMS-Based 2FA Is Failing and What Comes Next
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Explore the classic conflict between security measures and user friction.

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Read the article: Anatomy of an Account Takeover Attack: Analysis and Response Plan
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Learn practical strategies for handling identity verification API errors or no-match responses. Explore fallback methods and clear communication tactics to ensure a smooth, user-friendly experience.

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Read the article: Prove Global Fraud Policy℠: A New, Adaptive Standard for Digital Identity
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Prove Global Fraud Policy℠: A New, Adaptive Standard for Digital Identity

Introducing the Global Fraud Policy (GFP), Prove’s new unified, adaptive fraud-defense engine that replaces fragmented, custom rules with a single, comprehensive policy that automatically updates as new threats emerge. This forward-looking framework helps businesses anticipate and respond to evolving threats like GenAI deepfakes, synthetic identities, and eSIM bots, protecting customers at scale.

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