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Prove CMO Brad Rosenfeld on Fast Company | The ultimate MarTech arsenal: 8 powerful tools for 2023

Are you ready for the emerging marketing challenges of Q2? To stay ahead of the curve, you need the right tools in your arsenal. In his latest article for Fast Company, Prove CMO Brad Rosenfeld identifies the eight powerful marketing technology tools that he and his team can’t live without. Check out the article and start expanding your MarTech arsenal today!

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Read the article: FIDO's Agentic Commerce Blueprint Is a Major Step Forward. Here's What Comes Next.
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FIDO's Agentic Commerce Blueprint Is a Major Step Forward. Here's What Comes Next.

The FIDO Alliance’s new standards for agentic commerce mark a major step toward trusted AI-driven transactions, but they leave a critical question unanswered: how to verify the real identities behind AI agents. This article explores the gaps in AP2 and Verifiable Intent (VI) protocols and why foundational identity infrastructure will determine whether agentic commerce can scale securely.

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Spinwheel’s Credit Data AI Lab also integrates with Prove’s industry-leading identity platform to anchor on a foundation of trusted identity.

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