Prove CMO Brad Rosenfeld on Forbes | How Marketers Are Fighting Rising Ad Costs
The rising cost of digital advertising is posing a major challenge for marketers. In today’s competitive marketplace, reaching the right consumers has never been more expensive or more critical. In a recent article published by Forbes, I offer some key strategies for reaching more customers without breaking the bank.
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Ascertaining a user’s age used to involve simple self-declaration or rudimentary checks, but technologies like facial recognition and rigorous identity verification offer a more accurate form of determination.
Even though we’re all acclimated to using them, passwords simply do not provide an adequate level of security.
Industry leaders gathered at Prove's Improve Connect summit to discuss balancing frictionless digital experiences with the threat of AI-powered fraud. Experts from companies like Coinbase, Bluevine, and Google shared insights on navigating the challenges and opportunities of emerging technologies.