📈 CRO Series: Kathleen Waid @ Prove Identity Discusses Talent, Pipeline & Forecasting
I was thrilled to speak with Ross Lauder and John Quigley on their podcast Global Tech Leaders. They are hosting a CRO series that explores the nitty-gritty of Rev Ops, CX, GTM, and much more while also gleaning actionable insights from guests. In our discussion, we covered everything from my journey to becoming the CRO of Prove (tune-in to learn how my brief stint as a collections agent for a credit card company sparked my passion for preventing fraud), what sets the CRO apart from more traditional titles (such as the VP of Sales) within the SaaS context, the importance of forecasting accuracy, and what question I always ask in job interviews.
To learn about Prove’s identity solutions and how to accelerate revenue while mitigating fraud, schedule a demo today.
Keep reading
The increasing sophistication of deepfakes presents a significant challenge to businesses seeking frictionless digital onboarding, as the need for speed and ease in customer acquisition clashes with the rising risk of complex and unprecedented deepfake fraud.
Learn how the convergence of physical and digital tactics is also evident in the rise of mail theft and check washing.
Increased "rented phone number fraud," where fraudsters leverage aged phone numbers to bypass SMS 2FA, necessitates advanced verification solutions that analyze phone number reputation and ownership beyond basic tenure checks.
