Today's rapidly changing business landscape has put unprecedented pressure on marketers to adapt to new technologies and demands. Brad Rosenfeld, the Chief Marketing Officer of Prove, has been at the forefront of many of these developments which is why Insight Success included him on their list of “most influential CMOs to Follow in 2023.” In an interview for their recent cover story, Brad looks back at his career so far, discusses the challenges and opportunities of hybrid work, and speaks about his passion for digital identity.
Brad Rosenfeld is an influential leader in the marketing industry, and his experience and insights provide valuable lessons for aspiring business leaders. With his vision, focus on digital trust, and commitment to workforce flexibility, he is leading the charge in transforming the way businesses operate in the digital world.
Read the full article here.

Keep reading

The increasing sophistication of deepfakes presents a significant challenge to businesses seeking frictionless digital onboarding, as the need for speed and ease in customer acquisition clashes with the rising risk of complex and unprecedented deepfake fraud.

Learn how the convergence of physical and digital tactics is also evident in the rise of mail theft and check washing.

Increased "rented phone number fraud," where fraudsters leverage aged phone numbers to bypass SMS 2FA, necessitates advanced verification solutions that analyze phone number reputation and ownership beyond basic tenure checks.