Brazil, São Paulo, January 22, 2024 – Prove Identity, Inc. ("Prove"), the global leader in digital identity, today announced a strategic business partnership in Brazil with TargetData, one of Brazil’s leading big data analysis companies. The agreement will enable more large companies in Brazil to access Prove’s digital identity verification and authentication solutions.
The alliance will improve the security of digital transactions for Brazilian consumers while also improving the customer experience and making interactions easier and more frictionless, ultimately enabling the improvement of the national security ecosystem, in terms of reliability and real-time verification of thousands of transactions carried out every second by the Brazilian consumers in the digital universe.
"Brazil is a key market for Prove and this partnership with TargetData underscores our commitment to providing advanced, reliable identity verification solutions for online transactions in the region," says Paulo Nascimento, Senior Director of Sales in Latin America at Prove Identity. "With a growing demand for secure identity verification services – in practically all verticals and especially from institutions in the financial sector – Prove can use its global experience to tailor its products to the needs of the Brazilian market to support brands and their consumers in the challenge of efficiently verifying large volumes of online transactions in real time."
With the partnership with Prove Identity, TargetData now offers its customers mobile-centric solutions: Trust Score+, which analyzes the phone number's reputation and consumer behavioral risk in real time; Prove Pre-Fill, which populates registration forms with consumer information from trusted sources and therefore offers customers a high level of fraud prevention and, at the same time, improves the customer experience. In addition, TargetData is also now offering Identity Verify to enable users to make reliable transactions by confirming the phone's possession, reputation, and ownership.
“We are proud to be able to contribute to the advancement of data security in our country. Our capacity for real-time and large-scale analysis, to confirm the identity of thousands of online transactions by using Brazilians' cell phone numbers in a privacy-centric way, sets us apart as leaders in the sector and provides companies with the confidence necessary to operate safely in the global digital landscape”, added Paulo Nascimento.
TargetData has more than two decades of experience in the market, with extensive expertise in Big Data & Analytics. The company uses Artificial Intelligence (AI) and Machine Learning (ML) techniques to provide consistent information for decision-making in the areas of CRM & Sales, Credit Granting, Risk & Compliance, Credit Collection and Recovery, and Fraud Prevention.
“We are excited about this partnership with Prove Identity, to bring innovative digital identity verification solutions to the Brazilian market. This collaboration aligns with our commitment to providing advanced data analysis services and reinforcing the importance of secure consumer identity protection practices in the digital age", said Paulo Martins, Sales and New Business Director at TargetData.
Operating in the international digital identity market since 2008, Prove Identity stands out as one of the few companies capable of carrying out accurate real-time identity verification and authentication of consumers and digital transactions on a large, global scale. This capability is a game-changer for companies looking to improve their security measures and ensure the legitimacy of their users’ identities across a range of applications, from financial services to e-commerce.
About Prove Identity, Inc. (“Prove”)
Prove enables businesses to deliver frictionless digital experiences without compromising security. With Prove's advanced identity verification and authentication platform and the Prove Identity Network, trusted digital transactions are guaranteed throughout the user journey. More than 1,000 companies, including 9 of the 10 largest U.S. banks, trust Prove to increase revenue, improve customer acquisition, improve cybersecurity, mitigate fraud, and eliminate the costs of legacy identity verification solutions. Find out more at www.prove.com and follow us on LinkedIn.
About TargetData
TargetData is a big data & analytics company that uses Artificial Intelligence (AI) and Machine Learning (ML) techniques to prove information for decision-making in the areas of CRM & sales, credit granting, risk & compliance, billing and recovery credit, and fraud prevention. Our client portfolio covers companies from more than 15 market segments, with emphasis on banks and financial institutions, the retail market, insurance companies, utility companies, industries, call centers, and e-commerce. Find out more information at targetdata.com.br
Keep reading
Developers know identity verification is an essential element of effective digital onboarding and the customer lifecycle. Choosing the right one can feel like navigating a maze of features and complexity.
In an age where our smartphones have become almost like extensions of ourselves, the identity assurance achieved through smartphone possession and data is a natural evolution.
Rodger Desai, CEO of Prove, a leading identity verification solution provider, offers a unique perspective on the rising fraud in the gig economy, advocating for robust digital identity verification as a key defense mechanism.
